Everyone’s process is different.  But here are the steps I took from design to production of the NiteTrip.  While I’m not done in the process, hopefully this will help you get started on your idea!  I know you have one!  I’ll have more detailed information on each step.

Step 1. Build a prototype.

Step 2. Test it with family and friends – hopefully that like it.  Determine the target market, figure out the pricing and opportunity.

Step 3. Hire an Industrial Designer to produce realistic renderings.

Step 4. Develop the engineering and design specifications.

Step 5. Protect idea – Patent, Trademark, Non-disclosure agreements.

Step 6. Find a manufacturer, determine costs, see if you can make a profit.  Examine every aspect of costs – from COGS, duties, sales referrals, etc.

Step 7. Develop branding and company messaging.

Step 8. Hire webdesigner, graphics expert to build website and preliminary marketing material. 

Step 9. Find a buyer.  Order some products.  Plan the sales campaign.  Have your order forms, pricing and distribution plans nailed down.

Step 10. Hire expert in marketing.  Build video and other materials to support campaign.

Step 11. Sell and monitor. Assess success, quality, customer satisfaction. 

Those are the main steps, with a million tasks inbetween.

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